Design is about changing the world
Article to appear on Bookmarkd.net, a design portal with articles, news and portofolios from great artists.
Are you a designer? I suppose you are. Are you a dreamer, a visionary, a person with high standards? I suppose again that you are.
I’ve read a lot about what design is or not, I don’t know yet what design is, but I know what design is not: standards, lack of creativity and comfort zone. I’ve encounter a lot a situation lately: creativity in design, but limited creativity oriented toward the first visual impression. Basically, someone is creative, but is creative within standards, and I can’t call that person a good designer. Design is not about filling a white canvas in photoshop with graphical elements for a website, design is about creativity, is about changing the way people live and interact, is about making an easier life for those who came in touch with your product, is about changing the world and make it better.
I’ve seen a lot of creative people with great potential reaching a limit in what they do, settle in what they do, become production machines with norms and delivering beautiful works and just that. It’s sad but is true, as true as is that at the moment in your life you can have a boss, a client with a different(stupid) vision, a bad mouth wife, but this is the greatest challenge for a designer: to always overcome his fears, his levels and his vision, day by day, work by work. And to set new, higher standards, and to dream more, and then more, and then more.
Because I believe, that design is truly about changing the world, winning a place in history and make people remind you as a visionary, rather than someone with great layouts and good color combinations.
Even if you are a graphic, product, ambiental designer you play a much bigger role in everyone’s life, and you have a duty to yourself to reach what you have proposed without a question at the moment in your life: be the best in the what you do, and let everybody know that.
Ciprian Gavriliu
Creative Director PlayTheBalls
www.playtheballs.com
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