Rebranding Fiat
O schimbare destul de mare pentru identitatea vizuala. Noul logo pastreaza fontul care a fost utilizat inca din 1901 ca element dominant si incorporeaza in acelasi timp simbolul scutului care joaca un rol important in istoria brandului FIAT. Desi am fost putin surprins de schimbare la inceput, cred ca FIAT va reusi o implementare inteligenta pentru noua identitate, concomitent cu noua strategie de pozitionare.
Schimbarile de identitate prin care a trecut Fiat:
Release oficial:
“Announcing the new Fiat logo. Another sign of our passion for cars.
To move forward you sometimes need to take a step in the other direction. And that’s exactly what Fiat has been doing in recent times, the aim being to recover its original company mission in full: namely to build stylistically beautiful cars with sparkling engines that are reasonably priced and able to guarantee a better quality of everyday life.
This is a brand which, through a sea-change in its culture and mental set, is staking everything on a speedy, ongoing, renewal of its products, its technological research, the quality of its design and a new constructive relationship with customers. This new-found philosophy has already generated the Panda, Croma, Grande Punto, and Fiat Sedici and will shortly give birth to the Nuova Bravo.
So a new identity, represented symbolically by the new logo through the retrieval of the colour red and the shield as central element, features that characterised Fiat logos up to the ‘Sixties; and through certain formal aspects, the three-dimensional nature of the logo and colour, which suggest an idea of advanced technology, of Italian design, of dynamism and of marked individuality. The symbol is a modern reinterpretation of the famous badge that appeared on the front of Fiat cars from 1931 to 1968.
It is a basic, strong logo that sums up in the best possible way this ongoing change that distinguishes Fiat today. A company travelling into the future which is, at the same time, proud of its historic identity.”
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