Unlike other brand rankings that crunch financial numbers, the Readers’ Choice poll measures brand impact according to brandchannel readers. “Impact” can be good or bad. For instance, Sony could have impacted you positively with its PlayStation 3, negatively with a malfunctioning laptop battery, or both.
The study runs online and is open to the public during November and December. Votes can be cast for up to five brands per region; respondents can only vote once per region but no section is mandatory.
More than 3,600 people from 99 countries voted in the 2006 poll. The greatest number of voters fell in the age range of 26 to 35 year olds, with an almost equal number of men and women. Voters claiming employment with actual brands as opposed to agencies was greater by half.
Respondents per region equal: 3,625 for Global; 1,595 for US & Canada; 1,420 for Asia-Pacific; 1,358 for Europe & Africa; and 581 for Latin America.
Nu este atat de oficial, dar este un punct de vedere. Daca tinem cont si de target-ul brandchannel si de faptul ca studiul a fost efectuat online, putem sa observam usor unele tendinte in clasament.
Ce zici, de un brand compozit, axat pe turismul buget si mediu, din Romania, unde oferta este destul de bogata si in imbunatatire, relativ la infrastructura, drumuri, aeroporturi, servicii.
Totul realizat, sub o emblema si un nume, de brand, local, crestin, dar relational la vampiri, si promovat de o agetie de consultanta pentru turism, a agentie de make-up si de start-up.
Toate cele conexe turismului, dar romanesti, promovate, sub ideea de brand compozit, de la mancare, bautura, suveniruri pana la rent a car sau real estate, in franchiza.
Eu cred ca mai mult nu se poate.
Ce zici, de un brand compozit, axat pe turismul buget si mediu, din Romania, unde oferta este destul de bogata si, in imbunatatire, relativ la infrastructura, drumuri, aeroporturi, servicii.
Totul realizat, sub o emblema si un nume, de brand, local, crestin, dar relational la vampiri, si promovat de o agetie de consultanta, cu activitate preponderenta pentru turism, o agentie de make-up si de start-up.
Toate cele conexe turismului, dar romanesti, promovate, sub ideea de brand compozit, de la mancare, bautura, suveniruri pana la rent a car sau real estate, in franciza.
Brandul exista, agentia incepe sa respire.
Eu cred ca mai mult nu se poate.
6 raspunsuri la “Top brands 2006 pe brandchannel” 
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January 30th, 2007 01:50
Zara ? wow
January 30th, 2007 03:35
Generating the Results: How’d We Do That?
Unlike other brand rankings that crunch financial numbers, the Readers’ Choice poll measures brand impact according to brandchannel readers. “Impact” can be good or bad. For instance, Sony could have impacted you positively with its PlayStation 3, negatively with a malfunctioning laptop battery, or both.
The study runs online and is open to the public during November and December. Votes can be cast for up to five brands per region; respondents can only vote once per region but no section is mandatory.
More than 3,600 people from 99 countries voted in the 2006 poll. The greatest number of voters fell in the age range of 26 to 35 year olds, with an almost equal number of men and women. Voters claiming employment with actual brands as opposed to agencies was greater by half.
Respondents per region equal: 3,625 for Global; 1,595 for US & Canada; 1,420 for Asia-Pacific; 1,358 for Europe & Africa; and 581 for Latin America.
January 30th, 2007 03:37
Nu este atat de oficial, dar este un punct de vedere. Daca tinem cont si de target-ul brandchannel si de faptul ca studiul a fost efectuat online, putem sa observam usor unele tendinte in clasament.
February 3rd, 2007 15:54
Microsoft nu mai apare pe niciunde? :))
Pt mine topul ar fi aratat asa:
1. Apple
2. Google
3. Sony
4. Wikipedia (da, pt ca folosesc la greu)
5. Motorola
Ma surprinde Havaianas, care sunt un brand de slapi! http://www.havaianas.com/
Si Zara bineinteles…
March 14th, 2007 23:00
Ce zici, de un brand compozit, axat pe turismul buget si mediu, din Romania, unde oferta este destul de bogata si in imbunatatire, relativ la infrastructura, drumuri, aeroporturi, servicii.
Totul realizat, sub o emblema si un nume, de brand, local, crestin, dar relational la vampiri, si promovat de o agetie de consultanta pentru turism, a agentie de make-up si de start-up.
Toate cele conexe turismului, dar romanesti, promovate, sub ideea de brand compozit, de la mancare, bautura, suveniruri pana la rent a car sau real estate, in franchiza.
Eu cred ca mai mult nu se poate.
March 14th, 2007 23:04
Ce zici, de un brand compozit, axat pe turismul buget si mediu, din Romania, unde oferta este destul de bogata si, in imbunatatire, relativ la infrastructura, drumuri, aeroporturi, servicii.
Totul realizat, sub o emblema si un nume, de brand, local, crestin, dar relational la vampiri, si promovat de o agetie de consultanta, cu activitate preponderenta pentru turism, o agentie de make-up si de start-up.
Toate cele conexe turismului, dar romanesti, promovate, sub ideea de brand compozit, de la mancare, bautura, suveniruri pana la rent a car sau real estate, in franciza.
Brandul exista, agentia incepe sa respire.
Eu cred ca mai mult nu se poate.